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Seiko marks 145 years with a new King Seiko VANAC model featuring a striking silver-white and blue dial.

In 1881, Kintaro Hattori opened a shop known as “K. Hattori” in Tokyo’s Ginza district, beginning...

Seiko marks 145 years with a new King Seiko VANAC model featuring a striking silver-white and blue dial.

The Prospex Marinemaster upholds Seiko’s longstanding legacy of bold exploration in a collaboration with JAMSTEC.

Seiko’s journey in diver’s watchmaking began in 1965 with Japan’s first diver’s watch, which acco...

The Prospex Marinemaster upholds Seiko’s longstanding legacy of bold exploration in a collaboration with JAMSTEC.

Lightweight, multifaceted, and featuring a new dial design, three new titanium creations join the King Seiko VANAC series.

In 1972, King Seiko introduced the VANAC, a series with bold expressions of vibrant colors and in...

Lightweight, multifaceted, and featuring a new dial design, three new titanium creations join the King Seiko VANAC series.

Seiko Presage ‘Springtime’ Cocktail Time Limited Edition

Concept Introducing a limited-edition timepiece inspired by a springtime cherry blossom cocktai...

Seiko Presage ‘Springtime’ Cocktail Time Limited Edition

Exploring new possibilities in watch design, Seiko introduces the power design project collection

In 2022, Seiko’s design team revived the “power design project,” an initiative that originally ra...

Exploring new possibilities in watch design, Seiko introduces the power design project collection

Seiko 5 Sport The special page for the BAMFORD Limited Edition is now available

New Limited Men's SRPL95K1 5 SportsSKX series October 2025 Release BAMFORD Limited ...

Seiko 5 Sport The special page for the BAMFORD Limited Edition is now available

Seiko Presage Classic Series Upcycled Leather Strap Limited Edition

Seiko Presage introduces a new classic-inspired wristwatch, drawing inspiration from fine leather...

Seiko Presage Classic Series Upcycled Leather Strap Limited Edition

Embrace the Wild: Seiko 5 Sports Forest Green Sunrise – India Limited Edition

There’s a special kind of magic in the wilderness — the silence before dawn, the first rays of li...

Embrace the Wild: Seiko 5 Sports Forest Green Sunrise – India Limited Edition

The Legacy of Kintaro Hattori: The Father of Seiko and the Story of Time

In the late 19th century, Japan was transforming at an extraordinary pace. The nation was moderni...

The Legacy of Kintaro Hattori: The Father of Seiko and the Story of Time

The Datsun 240Z and Prospex Speedtimer: New collaboration watches honor the shared spirit and achievements of icons of the late 1960s and early ‘70s.

The 1960s were an important decade for Seiko, which made advances in the measurement of elapsed t...

The Datsun 240Z and Prospex Speedtimer: New collaboration watches honor the shared spirit and achievements of icons of the late 1960s and early ‘70s.

More than 50 years after its launch, the King Seiko VANAC is reborn with a new mechanical movement and a strong, angular design

The King Seiko VANAC, a design series born in the 1970s, returns to the collection in 2025 with a...

More than 50 years after its launch, the King Seiko VANAC is reborn with a new mechanical movement and a strong, angular design

Seiko 5 Sports x Pepsi® Limited Edition Watches

Enduring Icons. A Collaboration that Transcends Time and Celebrates Culture. Seiko 5 Sports and P...

NEWS

Seiko marks 145 years with a new King Seiko VANAC model featuring a striking silver-white and blue dial.

The Prospex Marinemaster upholds Seiko’s longstanding legacy of bold exploration in a collaboration with JAMSTEC.

Lightweight, multifaceted, and featuring a new dial design, three new titanium creations join the King Seiko VANAC series.

Seiko Presage ‘Springtime’ Cocktail Time Limited Edition

Exploring new possibilities in watch design, Seiko introduces the power design project collection

Seiko 5 Sport The special page for the BAMFORD Limited Edition is now available

Seiko Presage Classic Series Upcycled Leather Strap Limited Edition

Embrace the Wild: Seiko 5 Sports Forest Green Sunrise – India Limited Edition

The Legacy of Kintaro Hattori: The Father of Seiko and the Story of Time

The Datsun 240Z and Prospex Speedtimer: New collaboration watches honor the shared spirit and achievements of icons of the late 1960s and early ‘70s.

More than 50 years after its launch, the King Seiko VANAC is reborn with a new mechanical movement and a strong, angular design

Seiko 5 Sports x Pepsi® Limited Edition Watches

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NEWS

Seiko marks 145 years with a new King Seiko VANAC model featuring a striking silver-white and blue dial.

The Prospex Marinemaster upholds Seiko’s longstanding legacy of bold exploration in a collaboration with JAMSTEC.

Lightweight, multifaceted, and featuring a new dial design, three new titanium creations join the King Seiko VANAC series.

Seiko Presage ‘Springtime’ Cocktail Time Limited Edition

Exploring new possibilities in watch design, Seiko introduces the power design project collection

Seiko 5 Sport The special page for the BAMFORD Limited Edition is now available

Seiko Presage Classic Series Upcycled Leather Strap Limited Edition

Embrace the Wild: Seiko 5 Sports Forest Green Sunrise – India Limited Edition

The Legacy of Kintaro Hattori: The Father of Seiko and the Story of Time

The Datsun 240Z and Prospex Speedtimer: New collaboration watches honor the shared spirit and achievements of icons of the late 1960s and early ‘70s.

More than 50 years after its launch, the King Seiko VANAC is reborn with a new mechanical movement and a strong, angular design

Seiko 5 Sports x Pepsi® Limited Edition Watches

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