Since 1881, Seiko has been shaping time with the combined power of innovation, precision and Japanese craftsmanship. At every turn of time, Seiko has introduced technologies that captured the world’s imagination and turned timekeeping into a true experience. With Seiko, there’s a watch for every type of personality from adventurers to world travellers, trailblazers and even those with a love for detail.
It’s all these qualities that continue to strike chords with watch enthusiasts and collectors across the world.
BEST SELLERS

Over 50 years of diving history in a watch.
That's Seiko Prospex.
Trusted by adventurers in the harshest of environments for glorious pursuits.
Certified by divers worldwide.
Combining durability, precision and functionality.
Over 50 years of diving history in a watch.
That's Seiko Prospex.
Trusted by adventurers in the harshest of environments for glorious pursuits.
Certified by divers worldwide.
Combining durability, precision and functionality.

Fine mechanical watches that underscore true Japanese craftsmanship.
A wide array of timepieces that showcase the wealth of tradition in the land of the rising sun.
From dials crafted with traditional Urushi lacquer to those with Arita Porcelain and also watches that mirror iconic cocktails served at bars in Tokyo…
For those with an eye for art, craft and the finer details of life.
Fine mechanical watches that underscore true Japanese craftsmanship.
A wide array of timepieces that showcase the wealth of tradition in the land of the rising sun.
From dials crafted with traditional Urushi lacquer to those with Arita Porcelain and also watches that mirror iconic cocktails served at bars in Tokyo…
For those with an eye for art, craft and the finer details of life.

A collection of timepieces that showcases the endless possibilities of technology.
Crafted for those who travel the world, Seiko Astron timepieces sync with the GPS network and adjust to various time zones at the press of a button.
Advanced functionality highlighted by features such as high-speed time zone adjustment, time transfer and more in a durable design.
A collection of timepieces that showcases the endless possibilities of technology.
Crafted for those who travel the world, Seiko Astron timepieces sync with the GPS network and adjust to various time zones at the press of a button.
Advanced functionality highlighted by features such as high-speed time zone adjustment, time transfer and more in a durable design.

In the 1960s came a series of watches that combined a beautiful design and an exquisite finish with true accuracy.
A series known as King Seiko.
After more than half a century, King Seiko returns in all its grace and might.
For those in love with time and its perfection.
In the 1960s came a series of watches that combined a beautiful design and an exquisite finish with true accuracy.
A series known as King Seiko.
After more than half a century, King Seiko returns in all its grace and might.
For those in love with time and its perfection.

Self-winding mechanism, day-date display at 3 o' clock, water-resistance, crown at 4 o' clock and a rugged build - 5 qualities that define a Seiko 5 Sports watch.
A collection of mechanical watches associated with durability, performance and aesthetic prowess for over 50 years...
Bringing designs themed on pop culture and the latest trends - for the bold and ambitious.
Self-winding mechanism, day-date display at 3 o' clock, water-resistance, crown at 4 o' clock and a rugged build - 5 qualities that define a Seiko 5 Sports watch.
A collection of mechanical watches associated with durability, performance and aesthetic prowess for over 50 years...
Bringing designs themed on pop culture and the latest trends - for the bold and ambitious.